Hilton Group to Open Its First Waldorf Astoria in Bali
By Vanesha Manuturi on 09:17 pm Mar 12, 2014
Jakarta. International hotel operator Hilton Worldwide will open Indonesia’s first Waldorf Astoria in Bali in 2017, joining hands with Bali Ragawisata, a local luxury resort developer.
Waldorf Astoria Bali will be located in Bukit Pandawa on the southern tip of the island overlooking the Indian Ocean, and will be 25 minutes by car from Ngurah Rai International Airport.
The company declined to disclose the size of its investment when Jakarta Globe contacted it on Wednesday.
“Bali, the biggest travel destination in Indonesia, is one of the most famous vacation sites in Asia,” said Andrew Clough, Hilton Worldwide’s senior vice president and development for the Middle East and Asia Pacific region, in a press release on Wednesday.
“We’re happy to work together with a prominent partner like Bali Ragawisata, and showcase a famous luxury brand for the first time in [Indonesia’s] market,” he said.
The estate will be the company’s second Waldorf Astoria resort after Waldorf Astoria Bangkok.
The luxury resort will be built on a 13-hectare area with 96 villas.
“To mirror the brand’s specialty, this resort will offer an exquisite dining experience in our restaurant and bar,” the company said in a press statement released on Wednesday.
There are more than 100 four- and five-star hotels in the area, and a total of 3.24 million foreigners visited Bali last year, according to the Central Statistics Agency (BPS).
Total foreign exchange earnings rose 11 percent to $10.1 billion in 2013, from $9.1 billion a year earlier, BPS reported.
Hotels, trade, and restaurants in Bali contributed approximately Rp 28.26 trillion ($2.5 billion), or 29 percent of the area’s economy last year, data from Bali province’s Central Statistics Agency reported.
Hilton Worldwide is a United States-based global hospitality company with 4,000 hotels and resorts in 91 nations.
In addition to Waldorf Astoria, the company’s other chains include Conrad Hotels & Resorts, Hilton Hotels & Resorts and Double Tree by Hilton.
The group is also currently developing two Hilton Garden Inn hotels in Bali — one near the Ngurah Rai airport that is set to open this year, and another one in Kuta that’s scheduled to open in 2016.
Earlier this year, the Mandarin Oriental Hotel Group announced it would open a luxury resort, in partnership with Bali Ragawisata, in the same area.
The Bukit Pandawa luxury resort development area is predominantly known for its rocky coastline, white sandy beaches, and towering cliffs.
From one side, this is a good contract for Bali. With Hilton’s name on it, the service quality or the hotel itself will be a guarantee for a good stay. It will give tourist more option in their luxury overnight stay in Bali. Especially Hilton hotel chain is targeted for wealthy society, which means give Bali more opportunity to draw in more cash from abroad.
But if we take a look at the location, would it be profitable? Because if it located on the southern part of Bali, it is quite far from the main tourist attraction spot, which is mainly located on central part. Although most probably, tourist who stay in the luxury hotel will rent a car – so they don’t have a problem travelling around – still, it could be a nuisance to stay far from interesting spot.
And if we see from the enviromental side, would this be a good sign for Bali that almost everywhere in Bali you can find a hotel to stay? Maybe, for tourism. Personally, i am afraid there will come a day when we see Bali turned into Bandung or Jakarta, where the green areas had been reduced greatly just for business.
To sum it up, this is a great plan for Bali’s business and tourism side, but quite worrying for its sorrounding.